The Greening of Management. - 2080 Words

1.0 Introduction. Advancements in technology over the last 100 years have provided mankind with an unappalled material wealth. According to the WorldWatch Institute Report, the world economy has expanded from $4 trillion in 1950 to more than $20 trillion in 1995, and in this same time period world population has more than doubled (WorldWatch Institute, as cited in Valasquez, 1998). But this technological and material prosperity does not come without its costs; there have been terrible consequences on our natural environment. Much of the burden can be placed onto the shoulders of unscrupulous businesss operating in the latter half of the 20th century under the Classical view of social responsibility (Shaw, 1998). That is, that their†¦show more content†¦This is the traditional way in which most companies acted during the mid-20th century, only doing the very minimal required. As an organisation becomes more sensitive and aware of the environment they are likely to use the market approach towards greening. Here the company is more willing to work together with authorities to identify possible environmental improvements and also will respond to the environmental demands of its customers. A noticeable improvement over the legal approach but the motives used here are still vastly profit, and not environmentally driven. A stakeholder approach is driven by a real sense of environmental care and responsibility. Here the organisation will practise good environmental performance and compliance and anticipate new standards of legislation. Both stakeholder and market approaches can be seen as good examples of social responsiveness. At the highest end of the greening of management scale is the activist approach. Here the business undergoes a total concept rethink and it may see a full redesign of products, materials and processes. The point that stands out is the company will see environmental protection as an opportunity rather than a threat. 5.0 Benefits A company going green in todays corporate environment finds a lot of support. The level of tolerance for environmentally insensitive corporations is much lower than it has been in the past. For theseShow MoreRelatedCase Study : Greening Of Management1336 Words   |  6 PagesChapter 11: â€Å"Greening of Management† The concept of â€Å"greening of management,† describes the actions taken by managers of all levels within organizations to align their interests with environmentally-friendly interests. More specifically, it is the practice of implementing ecosystem-friendly practices in their everyday management decisions. A prime example of â€Å"green management,† can be found through the â€Å"khaki conservation† of the United Kingdom military. 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